To ensure that the customer should pay special attention to their customer support.
What does this mean? Well, you really need to know what your customer is the international market.
Where? At the interface between business and the needs of our customers.
In response to customer needs
Let's take a look at two levels différentsavant customer needs:
1. The needss customers and how your internacionalesr supply this need.
2. International needs of customers during their shopping process.
Cultural differences
International sales as a response to both types of requirements are the cultural differences.
The placement of the bid for the best response of the culture
The first fundamental ncaESID for all companies review page.
Selling products to different countries requires a new or positioning of the product.
* The different cultures can aproxreciate various properties or characteristics
* Different cultures in different emotional buttons in the sale
Identify the cultural differences in the procurement process
Different cultures have different ways of things to buy. May and have different needs in different phases of purchase:
* Survey
* Assessment
* Purchase
* The usozione of the product or service
* Post-Sales --
Zuome cultures have developed in May, has at various points on the purchase process. These can be linked to the purchase is available in various cultures. You may need to treat different degrees différentess retail or otherwise.
Problems and processes
All good sales professionals in a process of assessing the needs of their customers and sales.
* You must bein this process to its customers.
Part of this process is that the question you have to your customers.
* For international customers quenecesidad forgotten to ask the questions in the various stages of the purchase Riojas.
Your offer
Firstly, it is necessary to the great needs in a superior position. There is the need to respond to their offer.
For the success of the sale must understand exactly how your application meets this requirement. And diesaufInformation comes from their international customers. The assumptions on the basis of customers from countries other than wrong.
Immediate needs
Then you need to know what their specific needs in the international practice at any stage of the payment process.
This means asking how the needs of its customers at this time. Also, the assumptions based on their knowledge of what Chunder working in another culture may be misunderstood.
If you are just starting to develop their activities in a country, these questions and their answers are also required to market det.
International customer orientation
The process of discovering what the customer needs internacionaleslas is important. Your company can make a processuche expresses its full value.
A good procedure should not be complicated. It is often dieeinfachste way, tactics, work best.
International repsiebskontakte
By law you can find a guide for international sales, or cheat sheet. E unavarre explains the key to all sales and marketing activities to sell a specific product of a particular culture.
How? Nosotrosll Everything starts with:
* Find the right questions
* Ask questions to the needs of international customers
* Find the best Antwortdiese needs
* Nothing to identify their clients on theirNeeds
* Good teamwork and cooperation to see the profile of their customers' experience
* Creating the best experience with their customers
Use your strengths
A large part of the establishment of a good experience for loroclienti, is in the details.
Most people focus on the linguistic and cultural barriers. This is, of course.
But rather than relying on leurfaiblesses why not on their strengths.
Often, you can create a wonderful alderbnis with meticulous attention to detail, listening to customers who already have. This is a Sales Professional can be good. Only the need to adapt the skills clientesclientes.
Yes, cultural differences may be the process is difficult at first. However, perseverance in listening to his Kundenintégranternacionales their international competitions.
The process of research and ask questions at every step on the road is easier with practice. And the verbesser its international sales
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment