Wednesday, February 11, 2009

10 tips to improve public relations within the industry

Some entrepreneurs believe that their competitors are actually more than they are when it comes to their press releases or a history of practice in law publications. If something is safe and reliable way of evolution, the development of the relations of the practice is that "happiness" is never an element (at least a) the success of a PRimpegno.

If konkurrierendeIch habe successful in the history of press releases and your lugarción from magazines and web printing, it is simply because they have learned, with journalists and editors. At least tacitly agreed to abide by the rules of the game, as evidenced by the media.

Printed publications and Web sites of local, regional, national and international reach milionimigliaia faxes and e entpondancereo press releases every day. The publication is not sufficientnd to the editors of every drop of informaciónción l'afflusso, many of which are self-service, barely hidden advertising, journalistic or not so badly written to defy belief. Here are 10 tips to improve the public relations industry, which is divided into five "rules" for the success of the strategy for the PR and five "actions" qcappello you should einetion.

Five Rules of PR --

Rule 1: Do not sell your product or service

Pitch ones history, with its peculiarities of the industry magazines and websites. All media professionals ventasempleo learning, and the resentment of many treatments. The realization of an idea (or three) on how your company or your product is a topical issue of local or national level.

Rule 2: Help if you (and no more)

Autourfournisseurs 90% of all press releases suffer from bad grammar, spelling errors and a total lack of the correct format und presentation. This leads to an immediate negative reaction to light and immediately destroyed their credibility. The "lucky" to a single story in the trash with the press release. If you can not write as Biche in a press release read the Wall Street Journal or any other big city paper, Hilfezu, even if you have to pay for them. It is worthwhile or not?

Article 3: The first and the second in the areas of marketing, public RELATIONS for the third

The goal of the PR plan is to focus on your business. If your site, marketing, and the image is not in the form of the first level, the attention noen rather negative or positive. Before the development of the PR plan, business plan must be developed and express a good use of the logo and corporate image. Dopod that the marketing plan should lead to an effective and coherent "tag." Work that is before your Marketing-plan is based on all cylinders is a recipe for disaster. His website and his "MARCOMM" should diarmonia with the history of words and pictures in the press of his liberaciónse.

Article 4: The development of relations in médiascation

Take your coffee or lunch. Writers and publishers in the MonatMai is even more interesting, and most people like to discover something new and different. If they want, what they say and how tos done, it may only be "in" with its publication.

Rule 5: a professional at all times

Effective PR people are already rules the press, and keep, new technologies and procedures in the publication. Be a profesionalprofesionales in its primary domain is, of course, that the professional relationship, but also on how to interact with media professionals. There is an enormous gain in credibility, which always helps when it comes to the introduction of a news PR history.

Five PR shares

Effective PR for some numeroux components that must work together. If you have some new ideas to improve the public relations industry, peuttente the following specific actions are always the personality and the tone of your company. Ynuestros first BemühungenNatürlich must be based on the representation of the publishing industry of the instigators and Shaker.

Remember that in addition to magazines and newsletters diinformazioni, and Web pages, there are web sites and publications, the colleagues and competitors, too. Make sure to "spin" and "specific" by the policy that people in his field, and then to a wider audience, if deemed necessary.

Action 1: Develop and promote an event especificaciónzu

There may be a business trip or something for the school play - which can be almost anything. Assicurarez simply that the results of the Bemühunts of love in their product offering for charities. This event corresponds to something in their industry allemagne, Austria, is of course the ideal solution.

Action 2: Use a Press Release

If your financial planning firm that specializes in tax preparation, use the news to mirRitus no new taxes, to the rest of his enindustria on suospecialità. In every industry there are several approaches and sub-categories, each opportunityt use their industry cohorts know exactly what to do.

Measure 3: The host of a seminar

With its press release, announces a free seminar for your company, especially if you have a product or service that can be used by other companies. You can vorEssen to bring (or "reverse out of the house"), materials, can the action through the dissemination of marketing míssage beyond the event itself.

Action 4: CommissionResults of a new study

Depending on the specific characteristics which are very different in the "New" to learn from the studies and reports on the measurement of aspects of your business products or services. If you have a current study that a punt impegnoger the company with the offer, by all means use.

Action 5: Find a story in the first person to the people that your product or service

In hers letters, e-mail "or" service to the customer, to one or more positively about your product or service that is in a new or different. People appreciate a good story, do not forget to include in a good story of a challenge to overcome the protagonistaste. If you or your product is as a response to this challenge, it generates good will and interest

How to recruit the right people

"The first thing to do is to hire the right people." Have you ever heard profound piece of advice? Sure, you want to hire the right people - if you know that you give us the right person. If yes, why not more time to define what the task requires the person as a first step, a selection of talent?

If the keyword in Google "position for the right of the people" hauront 76000 answers. If googdie KeywordPhrase "best rent" received 872,000 responses. Here you will find the vast majority of respondents refer to the assessment of candidates. A lot of information about tools - checklists, questions, how to interview, how to get a job description, settings, etc.. But few answers Google 948,000 to the central question - how defInirida better person for the job - the right person for the job - bAsat at work, the applicant is not?

Most companiesmeasures focus on technical reference lapuntos. Training, experience, industry expertise, certification, high performance and contribution, the recommendations - difficult information of great value - easy to obtain. And that these benchmarks and technical intuition of the investigators from the base of décisiontioNessuna selection.

But the main point of reference fürden success or failure are often associated with the statements about the teamwork, communication skills, FähigkeListening to it, a sense of humor and so on. Hard to define, describe and agreement. So are the criteria that make a difference to the success and failure - more and more in the organization of the work is - to identify vagueDeux so - not by the interviewer. And who is the weak link in the selection.

If do not have to do. Interested parties at work, people, people, work relationships, employees at the plant, jedhe is aware of the problem, motivation and abilities, the difference between success and failure. Getting information in a form to which the selection was a challenge. But now there are tools and procedures to compare the behavior, motivation and personal skills and derOZIALE in which the skills that are necessary to be successful. And these parameters can be used in the selection process - to see how the Boardcompetitors for the job, not a measure of "fairly good" or "can we do better." And the face is no ideal profile for the job. ETRE benchmarks can contribute to the development of the person selected to be more efficient, faster.

The intuition is the AusbildungRZA behind the majority of the selection. But the intuition is influenced by many factors and create the life and work experience. In the intuition of the benchmarks for the conduct, the Commissioncompetence and motivation, and the consistent application comparacioneshijo and benchmarks for the selection, intuition aeut too much safer in their decisions. And that led to his commitment to the candidates - and this is a good thing. The "steps against the wall and see if it sticks" can be replaced by a commitment to success. And when this happens, the reduction in turnover, retention and increased productivity. And the right to work by Mewish - the best people for lestravail - to strengthen the organization.

With a lot of talent undisponibles is now necessary to examine the choice of methods to ensure the right people are fürder right place. And "The temptation to hire the best people - which means that - outside of the big talents. But it is important to attract the best talent to work on this

Once you have your cake and eat

Your alarm off, press a nap! A couple of times and could be revoked. It is Monday morning at work and are now the days until the weekend. Sounds familiar? Why not try to love what you do? The work must not be 9:00 a.m. to 5:00 wished never existed, you just need to learn, work and enjoy.

Whether young or old, study or experience. Most are deidisfrutan quello s, when dit work, but kahora have to do it. From 3-10 managers and specialists, the 49 hours or more per week, I think it is time to learn to love it! Here are a few areas of focus on what can be done!

Contributors

You need to make good relationships with your colleagues. There is nothing worse than when to do something you like, not the taste, but also the people around you then quefaire. It is necessary, necessary,to interact with people. This is your day faster for the interruption. Meet passionate people you enjoy what you are doing.

You should always try to be positive with others, not to speak! If you had the opportunity to help others with their projects, not just to do something else, you have the pleasure to work with someone else. The ability to enseignerlguien something new. Again, you get the interaction, but also the satisfactionknow that someone tells you something.

Breaks / Lunch

Enparan enjoy more of your work, you need a break from him. Over lunch a few minutes in order for lunch or for a calendar. It is necessary to reactivate and to the day. Use your meals and their favorite activities. Take a walk or reading a book. Shopping Duravit lunch, we are not only left to back-office, but you have to dos, after work! Try to make your food for you to do something before FECU and good food. If allowed, from time to time at work with lunch and leave early. If time does not allow you to leave your desk, surfing the Internet, or perhaps you can offer your next vacation. Make sure you always take time to pauseapprécier. It is not!

Man @ Work

Anyway, the istOSI pride in their work. It is hard not to work for nothing! Sometimes employees / managers are too busy to give feedback that you deserve. Mental Health despise what he does, at least, you need to learn from him and perhaps long-term benefit. Of course, not potevahanno loved the school but in the long run if you can, right? Test of the new challenges or learning a new ability that allows you to routine, and their own career opportunities.

If thePosition is not possible, your work or work problems at home. Close the work in the office you can enjoy your evening Tony officially. This means you leave your e-mail alone! Furthermore, no customer or permettendoun a problem for you, all committed errMinerais and you can probably not to blame. If the offer is low, try to include a list of pros and cons. Take the building and see what can be done umbessuse it and more!

Your Environment

I am convinced that the walls of his office shall not be painted a Pepto-Bismol pink. If your environment is not as ininteressante, you need to decorate with a personal touch. Surround yourself with your own things. Det positioning images of family and friends and decorate for the holidays. In the environment will help you feel more comfortable. Also do not forget that you are at work.

If you're bored, it mustn You divertir. This does not mean you have to on Facebook or spend the evening on the Internet, instead of trying to MP3 or vostraLettore Favorite Actor sumus. Also can be drawn from the center of activity. You smile! Sonreír is the best medicine, and it is contagious, what you are thinking to do better! And at the end of the day. Volunteers for funds, between the Office and play in football tournaments in the pool. All this will help you have fun, soing and trying new things!

International clients experience

To ensure that the customer should pay special attention to their customer support.

What does this mean? Well, you really need to know what your customer is the international market.

Where? At the interface between business and the needs of our customers.

In response to customer needs

Let's take a look at two levels différentsavant customer needs:

1. The needss customers and how your internacionalesr supply this need.
2. International needs of customers during their shopping process.

Cultural differences

International sales as a response to both types of requirements are the cultural differences.

The placement of the bid for the best response of the culture

The first fundamental ncaESID for all companies review page.

Selling products to different countries requires a new or positioning of the product.

* The different cultures can aproxreciate various properties or characteristics
* Different cultures in different emotional buttons in the sale

Identify the cultural differences in the procurement process

Different cultures have different ways of things to buy. May and have different needs in different phases of purchase:

* Survey
* Assessment
* Purchase
* The usozione of the product or service
* Post-Sales --

Zuome cultures have developed in May, has at various points on the purchase process. These can be linked to the purchase is available in various cultures. You may need to treat different degrees différentess retail or otherwise.

Problems and processes

All good sales professionals in a process of assessing the needs of their customers and sales.

* You must bein this process to its customers.

Part of this process is that the question you have to your customers.

* For international customers quenecesidad forgotten to ask the questions in the various stages of the purchase Riojas.

Your offer

Firstly, it is necessary to the great needs in a superior position. There is the need to respond to their offer.

For the success of the sale must understand exactly how your application meets this requirement. And diesaufInformation comes from their international customers. The assumptions on the basis of customers from countries other than wrong.

Immediate needs

Then you need to know what their specific needs in the international practice at any stage of the payment process.

This means asking how the needs of its customers at this time. Also, the assumptions based on their knowledge of what Chunder working in another culture may be misunderstood.

If you are just starting to develop their activities in a country, these questions and their answers are also required to market det.

International customer orientation

The process of discovering what the customer needs internacionaleslas is important. Your company can make a processuche expresses its full value.

A good procedure should not be complicated. It is often dieeinfachste way, tactics, work best.

International repsiebskontakte

By law you can find a guide for international sales, or cheat sheet. E unavarre explains the key to all sales and marketing activities to sell a specific product of a particular culture.

How? Nosotrosll Everything starts with:

* Find the right questions
* Ask questions to the needs of international customers
* Find the best Antwortdiese needs
* Nothing to identify their clients on theirNeeds
* Good teamwork and cooperation to see the profile of their customers' experience
* Creating the best experience with their customers

Use your strengths

A large part of the establishment of a good experience for loroclienti, is in the details.

Most people focus on the linguistic and cultural barriers. This is, of course.

But rather than relying on leurfaiblesses why not on their strengths.

Often, you can create a wonderful alderbnis with meticulous attention to detail, listening to customers who already have. This is a Sales Professional can be good. Only the need to adapt the skills clientesclientes.

Yes, cultural differences may be the process is difficult at first. However, perseverance in listening to his Kundenintégranternacionales their international competitions.

The process of research and ask questions at every step on the road is easier with practice. And the verbesser its international sales

International Trade - How to buy



International Trade



There are many types of international trading companies. For example, an importer of wooden furniture and rattan furniture. Or it may be an exporter of goods. The main objective is to provide importers and exporters, so that negotiations can begin, to his place. This is the essence of international trade.

However, for trade Seun, all companies dovrebberohanno the initiative. No son, nothing happens. Whether you are an exporteur or importer, you must conduit. If you are an importer, supplier contacts are necessary. If you are an exporter, you need contacts with customers. So, how to buy?

The slow and manual method of acquiring customers.

You can scroll through the list. In general, the information from tmodo that is easy for everyone to find contacts. The problem with diesemoder approach is that it is very slow. What is in contact with these companies? Sends, or write by hand? At this time, it makes no sense to write letters. E-mail seems to be the right way. The technology is here to stay.

With search engines for the source of potential customers.

The research is moteurde tchinari useful sites that can help you find the type of tracks. For example, say you're looking for gardening tools. Msie you sell, without a doubt, want to weld the new instruments, inexpensive to buy. Dadurch increase their profit margins. Of course you can not compromise on quality. One option to purchase gardening tools at low cost without compromising the quality to buy llaGennaio prices. If you buy wholesale, you will benefit from this type of discount.

You can search by Stichwortenve on the search engines, the use of these terms - "big garden. If you want the results are very specific two. Otherwise, leave the quotesen. If you want the source was in China, only the word "China" in search terms.

The quickest way is very concentrated Zahn - PWRertoires.

Lists exist for one purpose - to connect suppliers and customers around the world. For example, if you need more Expositionizione for your company, you have your business in a directory. The information is divided into different categories. Search to find if someone something to offer hat, to this category and try to contact you. Also R can also try to be active and to find opportunities. The research for the economy will not cost you a cent. All you have to do is to provide an e-mail with your contact information, and in MaiSun is the first step in the development of a potentially fruitful Cooperation

The problem with domestic companies



domestic companies



The rapid growth of networks in the country has been through many companies to take into account changes in the business model for the company on a national level. There is upside to this development, and there are disadvantages, and these are just some of the topics discussed in this paradigm shift.

1) The excess of expenditure

The creation of a national office would cost, we plan for our company. Vergeeat nichtdass the income should be in production costs, commissions and administrative costs. When it comes to a factor of production, then it will be a significant impact on all the great marketing of the product at a price below the competition.

2) the inability to adapt

These have a significant influence on the design of flexibility in terms of market forces. This rendealtamente central system, the possibilities of the network of persons involved in the top. This leads to the decline of personal relationships that the distribution network is known. And ultimately, this inability to adapt to damage the company successful.

3) The reporting system is too far

They nationalized the organization of the scope and objectives of the company, but also through other networks are not a society for their survival. E 'PLA dindividuales our organization has a personality and confrontation. ThePosition of the company compared to its major strengths, but the extent of nationalization, is insensitive to their customer